Category: Petitions

Online petitions have gone viral and anyone who is connected to the net can mobilize supporters behind causes, whether it is climate change or local injustices. Websites such as Change.org and Avaaz have millions of campaigns each year and gather billions of signatures across the world. However, do these online screams make governments, businesses or…

Singing a petition is a minor action but it cuts to the core of the psychological cables, transforming passive sympathy into a declaration of action in the street. Online clicks to scribbles on the street, people do what the social cue and perceived effect allow them to do. In this article, the mental triggers of…