To get your customers talking about your brand and get a free endorsement through those words of praise entails a few stages that you need to cover. Achieving certain feats progressively in the business will require your time and effort, but your approach towards every such bright side matters the most since it has the power to take you down or even push you up. For your brand to stay relevant in its niche and to develop it even further, advocacy marketing is vital.
You should have a clear idea on how to capitalize on that factor of marketing to drive more sales and attract new clients. The most enthusiastic customers would get prompted by the advocacy marketing and bring in a domino effect to bring in more business for you. Advocacy marketing is considered to be one of the most affordable methods of bringing more customers, and it also helps in increasing marketing effectiveness by around 54%. Here are a few examples of how some companies employed advocacy marketing to mobilize their brand promoters.
Tesla, as you may know, is one of the premier companies in the automobile industry today and it has grown over the years in popularity with its electric vehicles. They devised plans to mobilize loyal customers to bring in more clients who can be the next big advocates. Tesla launched referral packages for the existing customer and the referred person with discounts of about $1000 on a new order. The current customers were at more privilege, with Tesla offering them the chance to buy a limited series model before it was open for sale for the public if they referred another 10 customers. The first person to get that done was given the vehicle for free. Motivating the existing clients to bring in more clients by employing referral marketing strategies is key to developing your company.
The advocacy marketing strategy they used was that of a campaign named Tweet-A-Coffee. A tweet with the @tweetacoffee handle alongside the recipient’s handle was the trigger they set for potential customers to come rushing since the first 100,000 people who joined the program would get a $5 gift card, and the customers could buy it for their friends through Twitter. It was a profitable strategy and also helped them identify potential customers and loyal advocates. Engaging with these advocates more will help in boosting your ROI.
Apple has based its advocacy marketing strategy on its user-generated content. The “Shot on iPhone” campaign started by Apple brought in thousands of pictures from the users worldwide, which were used by the company for ads and billboards. Apple selected some splendid shots clicked by almost 77 people from 24 countries and used it for ads straight away since the material was fresh and required no much editing. This is another wise strategy that every company can employ; spend time and money on the more important aspects by leaving the major part of designing and copying to loyal customers.