Marketing, Media, Politics

What is PR?

Public Relations are the foundation of your brand image in the market. PR helps in building a network for you which will benefit your business in terms of getting the resources, leads, and potential customers.


Approved projects


Returning customers


Award nomination


Years of experience

PR Impact on Brand Advocacy


Keep your audience informed about your projects and campaigns to keep them hooked to your brand.


Maintain your loyalty and goodwill among your audience with transparent PR strategies.


A PR agent will help in protecting your brand image and defending your cases in front of the law and associations.

Our Team

Meet our team of young market experts and public relations officers who help our clients every day to build their brands.

Danielle C. Jack

Christian P. Smith

Frances L. Rodriguez

Latest From Blog

How Can PR Have an Impact on Brand Advocacy?

Brand Advocacy

Getting your product out there to be a talk among the consumers is one strenuous task. Every business works in a pattern that the people running it need to take a few steps ahead of the consumers to infuse within them the satisfaction and the idea of instigating conversations about the product. Of all the ways adopted by companies to get their product upfront, the marketing strategies matter the most at every stage of establishing their reputation. Having PR has its benefits, and you would only come to experience that as time progresses. To coax the buyers into reviewing positively about your product is one thing and to get genuine responses is one form of payment for your hard work. Brand advocacy is, therefore, imperative in molding your company into the form that you dreamt of.

You might be unaware of the fact that word of mouth brings almost double the sales of paid advertising (as researched by Sirlinksalot SEO Products), making brand advocacy an integral part. The retention rate of customers referred by previous customers would be as high as 37%, and they would also spend more time than the average customers on the brand. Influencing a purchase is a key thing in business, and brand advocates are undoubtedly 50% more likely to do it. Let us have a closer look at how PR impacts brand advocacy.


Form of Impact

A purchase would be the end to a typical sales funnel, but advocacy can take the journey of ideal customers for a longer time. Brand advocacy surely has a role in the business; all that is uncertain is the role of PR in the customer funnel. PR does, indeed, comes into play at almost every stage of it.

Awareness is the first step that helps in the branding of the company, where the customer moves into the purchase funnel. PR drives this factor of awareness and educates your potential customers about the product to impact their initial perception of the product. Corporate image is another factor that is key to ensuring customer satisfaction, and PR plays its role as the customer moves from the stage of consideration to loyalty. All this would lead to the end of the funnel with customers transforming into advocates. Only the holistic brand experience of customers, which includes brand image, customer service, and quality of the product, can build a loyal customer and lead to much-needed advocacy.

PR Benefiting

PR Benefiting from Brand Advocacy

Not all companies have the privilege of being at the top of the game and having a decent number of brand advocates. But that is surely one of the targets of every brand since a third part acknowledgement and praise impacts well on your product. The public relations team will have the burden of marketing relaxed when such third parties give their reviews online. Blogs and other social media posts allow potential customers to read about the products that your company sells, and a good image is formed. All those advocates need to be thanked and rewarded in some way for the free endorsement they conducted through their genuine and humble act of jotting down their experience. It, in all senses, benefits your company and the PR to place your brand at even greater heights.

3 Companies that Used Advocacy Marketing Strategies Effectively

Marketing Strategies

To get your customers talking about your brand and get a free endorsement through those words of praise entails a few stages that you need to cover. Achieving certain feats progressively in the business will require your time and effort, but your approach towards every such bright side matters the most since it has the power to take you down or even push you up. For your brand to stay relevant in its niche and to develop it even further, advocacy marketing is vital.

You should have a clear idea on how to capitalize on that factor of marketing to drive more sales and attract new clients. The most enthusiastic customers would get prompted by the advocacy marketing and bring in a domino effect to bring in more business for you. Advocacy marketing is considered to be one of the most affordable methods of bringing more customers, and it also helps in increasing marketing effectiveness by around 54%. Here are a few examples of how some companies employed advocacy marketing to mobilize their brand promoters.


1.      Tesla

Tesla, as you may know, is one of the premier companies in the automobile industry today and it has grown over the years in popularity with its electric vehicles. They devised plans to mobilize loyal customers to bring in more clients who can be the next big advocates. Tesla launched referral packages for the existing customer and the referred person with discounts of about $1000 on a new order. The current customers were at more privilege, with Tesla offering them the chance to buy a limited series model before it was open for sale for the public if they referred another 10 customers. The first person to get that done was given the vehicle for free. Motivating the existing clients to bring in more clients by employing referral marketing strategies is key to developing your company.

2.      Starbucks

The advocacy marketing strategy they used was that of a campaign named Tweet-A-Coffee. A tweet with the @tweetacoffee handle alongside the recipient’s handle was the trigger they set for potential customers to come rushing since the first 100,000 people who joined the program would get a $5 gift card, and the customers could buy it for their friends through Twitter. It was a profitable strategy and also helped them identify potential customers and loyal advocates. Engaging with these advocates more will help in boosting your ROI.


3.      Apple

Apple has based its advocacy marketing strategy on its user-generated content. The “Shot on iPhone” campaign started by Apple brought in thousands of pictures from the users worldwide, which were used by the company for ads and billboards. Apple selected some splendid shots clicked by almost 77 people from 24 countries and used it for ads straight away since the material was fresh and required no much editing. This is another wise strategy that every company can employ; spend time and money on the more important aspects by leaving the major part of designing and copying to loyal customers.

Contact us

Copyright © 2020 All rights reserved.